How To Improve Your Email Deliverability Rate

Whether your emails reach recipients’ primary inboxes or end up in less-visible folders, email deliverability rates are critical to the success of your campaigns. A high deliverability rate ensures that emails are visible to subscribers, while a low one increases the chances of engagement being impeded.

The Improve email deliverability rate step in improving your email deliverability rate is ensuring that your infrastructure and the tools you’re using are up to par. This includes making sure you use an ESP that offers dedicated IP addresses and authenticating your emails, which are both important for building trust with ISPs.

Regularly monitoring your deliverability metrics is also crucial. This can help identify issues before they become serious and allows you to see the impact of your efforts. You should pay particular attention to the hard and soft bounce rates, spam complaint rates, and engagement metrics like open rates and click-through rates.

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If too many of your emails are marked as spam, it can damage your reputation with ISPs and reduce the chance that future messages will make it to the inbox. You can minimize the risk of this by only sending relevant, valuable content to subscribers who opted-in for your communications and have requested to receive them.

Another way to increase your deliverability is to use segmentation to personalize your messaging and target specific groups within your audience. Doing so can improve engagement rates, which will positively affect your sender reputation and ultimately lead to higher deliverability.